In today’s digital age, mastering digital marketing is crucial for anyone looking to build a successful career or grow a business. Whether you’re a beginner or an experienced marketer looking to sharpen your skills, the right course can make all the difference. With so many alternatives accessible, it might be difficult to choose the finest ones. To help you get started, digital marketing course in sharjah we’ve compiled a list of the eight best online courses to learn digital marketing in the upcoming year.
1. Professional Certification in E-commerce and Digital Marketing from Google
Google’s Digital Marketing & E-commerce Professional Certificate is a comprehensive course designed to equip learners with essential digital marketing skills. The course covers a variety of subjects, including as search engine optimization (SEO), social media marketing, email marketing, and analytics. With hands-on projects and real-world applications, this course is perfect for beginners and intermediate learners alike.
Why it’s great:
- Designed by Google, a top expert in online advertising.
- Includes practical exercises and real-world scenarios.
- Offers a flexible learning schedule.
Duration: Approximately six months (10 hours every week).
Cost: Available on Coursera with a subscription, financial aid is also available.
2. HubSpot Academy’s Inbound Marketing Course
HubSpot Academy’s Inbound Marketing Course is another excellent option for those interested in learning digital marketing. This course focuses on the inbound methodology, which emphasizes attracting customers through relevant and helpful content rather than intrusive advertising. The course covers content creation, social media strategy, and SEO.
Why it’s great:
- Taught by industry experts.
- Offers a certification that businesses accept.
- Free access with valuable insights on content-driven marketing.
Duration: 4-5 hours.
Cost: Free.
3. The Whole Digital Marketing Course on Udemy: 12 Courses in One
Udemy’s Complete Digital Marketing Course offers an all-in-one learning experience, covering everything from SEO and social media marketing to email marketing and Google Analytics. With over 20 hours of video content and 12 courses bundled into one, this is a fantastic resource for those who want a thorough grounding in digital marketing.
Why it’s great:
- Comprehensive and suitable for beginners.
- Lifetime access to course materials.
- Offers practical assignments to reinforce learning.
Duration: 20+ hours.
Cost: Typically $199.99, but often available at a discount.
4. Coursera’s Digital Marketing Specialization by the University of Illinois
This specialty provided by the University of Illinois on Coursera is a well-known curriculum in the digital marketing field. There are seven courses in all, spanning from digital marketing analytics to digital marketing itself. This course is part of the university’s iMBA program, making it a solid choice for those considering an advanced degree.
Why it’s great:
- Taught by professors from a top business school.
- A course toward an MBA degree that offers college credit.
- In-depth coverage of digital marketing strategies.
Duration: 8 months (at 5-7 hours per week).
Cost: Available on Coursera with a subscription, financial aid is also available.
5. LinkedIn Learning’s Become a Digital Marketing Specialist
LinkedIn Learning’s Become a Digital Marketing Specialist program is a comprehensive learning path that includes multiple courses focused on digital marketing. The program covers essential skills such as SEO, content marketing, social media strategy, and analytics. It’s designed to help you build a strong foundation in digital marketing and is ideal for professionals looking to enhance their skills.
Why it’s great:
- Created with both beginners and seasoned professionals in mind
- Offers access to a variety of courses in a single bundle
- Enhances the value of your LinkedIn profile.
Duration: Approximately 24 hours.
Cost: Subscription-based, free trial available.
6. Simplilearn’s Digital Marketing Specialist Master’s Program
Simplilearn’s Digital Marketing Specialist Master’s Program is an advanced course designed for those serious about a career in digital marketing. This program includes over 75 hours of learning, covering key areas like SEO, social media, pay-per-click (PPC) advertising, and web analytics. The course also prepares you for top industry certifications, including Google Ads and Facebook Blueprint.
Why it’s great:
- Comprehensive curriculum with a focus on certifications.
- Hands-on projects and live sessions.
- Having access to a select group of professionals.
Duration: 6-8 months.
Cost: Around $1,499, with financing options available.
7. Copyblogger Academy’s Content Marketing Course
Copyblogger Academy offers a specialized course focused on content marketing, making it a perfect choice for those who want to excel in creating and distributing valuable content. The course covers the essentials of content strategy, writing, and promotion, helping you to build an audience and drive conversions through compelling content.
Why it’s great:
- Deep dive into content marketing.
- Developed by a leading expert in the field of content marketing.
- Emphasis on actionable strategies.
Duration: Self-paced, typically completed in a few weeks.
Cost: Subscription-based, with a free trial available.
8. edX’s Digital Marketing MicroMasters Program by Wharton
The Wharton School, a part of the University of Pennsylvania, offers a Digital Marketing MicroMasters Program through edX. This program consists of four graduate-level courses that cover the essentials of digital marketing, including customer-centric marketing, analytics, and social media strategy. The program is ideal for professionals looking to gain advanced skills or pursue further education in marketing.
Why it’s great:
- Courses from a top-tier business school.
- Option to earn a MicroMasters credential.
- High level of academic rigor.
Duration: 8 months (at 8-10 hours per week).
Cost: Approximately $1,197 for the full program.
Choosing the Right Course for You
When selecting the best online course for learning digital marketing, consider your current skill level, career goals, and preferred learning style. If you’re a beginner, starting with a free course like HubSpot Academy’s Inbound Marketing might be ideal. For those aiming to advance their careers or gain certifications, more comprehensive options like Simplilearn’s Master’s Program or edX’s MicroMasters Program could be the best fit. No matter which course you choose, investing in digital marketing education will equip you with the skills needed to thrive in the ever-evolving digital landscape.
